What consumers and the broader public really think about cattle production and in particular its environmental performance has become one of the most discussed and debated industry issues over the past decade.
But, apart from traditional and social media coverage of key events and conflicts, to date there has been limited peer-reviewed research on what drives public perceptions of the environmental performance of and trust in the Australian cattle industry.
Research led by The University of Queensland and published last week in the journal Environmental Research Letters has developed the first model of public attitudes towards the Australian cattle industry.
